Website design trends move at neck-breaking speed. This is due to the rapid advancement of technology, and a new generation of users who are extremely web savvy, often being described as having short attention spans and evolved expectations of instant gratification.
Additionally, as the eternally restless creative types, website designers like to try new things and go where no man has gone before. Sometimes it works, sometimes not.
To better connect with our users, we've had to make a huge shift from "look at these cool effects" to masterfully blending technology, psychology, art and science. This new design strategy is at the core of "User Centered Design" and "User Experience". Both focus on the users' expectations and quality of website experience, and strive to come up with new and innovative methods for capturing and maintaining a visitor's interest and loyalty.
While much can be said about the myriad of design elements required to produce a compelling website, there are a few really easy tell-tale signs that your website is ready for a makeover.
Posted in Website Development