Case Study: Boucher Institute of Naturopathic Medicine

Boucher Institute of Naturopathic Medicine 

Organization
Boucher Institute of Naturopathic Medicine


Description
Founded in 1999 and located in New Westminster BC, Boucher Institute of Naturopathic Medicine (BINM) is Western Canada's only accredited Naturopathic Medical School.


Brief
The Boucher Institute hired JenTekk to give their existing online presence a complete over-haul, including a clean modern look and feel, better incorporation of brand, development of additional content, increased functionality, the amalgamation of 3 separate areas: Boucher Institute and Research, Continuing Education, Boucher Medical Clinic, and the ability to sustain the site themselves.

The Solution

Project Components

  • Joomla CMS 1.7   Joomla CMS 1.7
  • market research & discovery
  • content creation & development
  • template customization & development
  • information architecture
  • extension implementation & customization
  • eCommerce
  • mobile landing page
  • crossbrowser compatibility
  • google analytics
  • training

Extensions

  • custom registration form
  • user group profiles
  • online donations
  • event calendar
  • photo album & slideshow
  • document download
  • social buttons
  • article commenting
  • extended editor
  • site back-up
  • folder browsing

The Results

Summary

Boucher received a clean, modern, well branded, and user-friendly website which unifies 3 separate offerings - Boucher Institute and Research, Continuing Education and Medical Clinic.

Through the use of logical information architecture, intuitive 1-click navigation, and extended functionality, one site now efficiently meets the needs of all users: organization, prospective students, current students, alumni, faculty and staff, media, donors, patients and curious visitors.

Customer Feedback

"Jeannette's professionalism, care, creativity and seemingly endless patience all worked to make this project one of the most enjoyable professional experiences we have had."