Evolution of Auto Coach
The original design of Auto Coach was to accomplish a personal and friendly feel, but lacked the more corporate look that Auto Coach's new sales strategy required.
On account of partnering with Carter Dodge Chrysler Jeep the client needed a more corporate look and feel, so we opted for a look that was clean, glossy and open – which the client felt lended to the exciting and innovative concept of mobile truck sales.
With Auto Coach's target marketing being predominantly males (truck sales), client wanted to try something less corporpate looking, and more masculine and cool. We came up with this template which gives the client an option of viewing the site in a dark or light theme, move the accordion menus order around: top to bottom and left to right. We also added a cool slideshow, some slick/informative videos and much sought after specs and brochures. The feedback on the new site has been tremendous. Guys like information AND bells and whistles - who'd thunk?!
Posted in Before & After